Overview

Fat Boys is a modern fast food brand offering bold flavors and satisfying meals. With a focus on burgers, wraps, and cheesy bites, the brand wanted an identity that feels playful, flavorful, and instantly recognizable. Our goal was to create a logo that captures the excitement of indulgent food culture while maintaining clarity and boldness across platforms.

Research: The creative process began with a rough pencil sketch, exploring fun typography mixed with visual elements like burgers and pizza slices. We studied youth food trends and casual dining themes, aiming to develop a logo that’s iconic, appetizing, and brandable. From hand-drawn drafts to polished vector art, the final identity delivers high recall and visual appetite appeal.